Jogja Fashion Festival 2014 Campaign

Jogja Fashion Festival is a runway show for local designer to presenting their collection. It's manage by the biggest shopping mall in Jogja, Plasa Ambarrukmo. The second Jogja Fashion Festival will be held on 6 - 8 March 2014.
This is the first ads campaign for JFF'14. reveals the elegant collection from JFF'14's icon, Dennis Sarotta. He is one of the most established designer from Jogja, and known for couture collection.
The ads campaign is photographed by Niken Pamikatsih, with model Mahinda styled by Juris Bramantyo (Yes! It's my portfolio) makeup and hair by Indah Nymphaea.

Jogja Fashion Festival (JFF 2014) Campaign

Nadi Karmadi - Jogja Fashion Festival

Nadi Karmadi, young Yogyakarta based designer, knows that fashion love contradiction. With her collection in Jogja Fashion Festival, "Play It Soft, Play It Hard", Nadi try to pack what fashion people want right now.
using synthetic leather to represent masculinity and floral floral pattern to expose femininity, Nadi combine with craftmanship and details.
Everybody will love his tailoring jacket with a twist. It's just like a surprise when you see models turn-back on the runway, and see the beautiful origami detail and fabric layering details on his jacket and dress. The pleats technique combine with light hues material create an equilibrium.
He also pay attention on details. The zipper things and structured pants definitely coll for youngsters.

"Play It Soft, Play It Hard" by Nadi Karmadi 

Jogja Fashion Festival

 

photo by @mitabaikhati

Delmora - Jogja Fashion Festival

Anie Wardhana and Dedi Hertanto are brother and sister, designer of Delmora, Yogyakarta ased designer and specialist in kebaya or evening wear. For Jogja Fashion Festival, Delmora inspired by the contradiction of positive and negative, hard and soft, in "Black & White".
Using black and white abstract batik in 'kelengan' motif, the fabrics are created by them self. All of the cocktail and evening wear using draping technique with combination of cotton, chiffon-silk and satin.
We love the grande collection, but we're crazy in love with head pieces. Everything made from wire and metal with a giant corsage to balance the look.

"Back & White" by Delmora

Jogja Fashion Festival

photos by @mitabaikhati

ArieSanthi - Jogja Fashion Festival

Inspired by coral cliff flower in the southern coast of Yogyakarta, Tyas Santhi Fatmasari, presenting "Kembang Pereng" in Jogja Fashion Week.
Cocktail dress with her signature technique, draping and fabrics blocking looks beautiful, elegant, tough and dignified. The emerald green really boost the parang batik pattern and colors. The lace and embroidery accent create a feminine ambiance.
If you look closer, you will see how smart ArieSanthi manage the fabrics beautifully. I love the big flowy ruffles in the back and the green bow in the waist. Strong statement.

"Kembang Pereng" by ArieSanthi 

Jogja Fashion Festival

photos by @mitabaikhati

Ovi Febrianeti (Ivory) - Jogja Fashion Festival

Ovi Febrianeti, Jogja based designer from Ivory Boutique, presenting 'Secret garden' in Jogja Fashion Festival. Her secret gardens are sublime combination of hard and soft, traditional and modern, tribal and chic, edgy and sweet.
Fashion love contradiction, and Ovi give us the contrary by mixing 'tenun ikat', a traditional Indonesian fabrics with satin, chiffon and tulle. The total looks become dramatic by grande head piece, 'Midnight Spring" collection by Khoy Hattery.
I'm in love with ikat tops with chinoiserie key hole and ornate sheer-light-weight skirts. The body hugging long dress is completely show the richness of Indonesian ikat. But the stars in her collection is the three-pieces number; high waist pants, cropped top to show your fab abs and light-weight versatile outwear from chiffon.

Secret Garden by Ovi Febrianeti (Ivory

Jogja Fashion Festival

 photos by @aldiresa

Astradeco Bali by Agatha - Jogja Fashion Festival

Astradeco is Balinese fashion label for urban clothing. The designer, Agatha, would like to introduce the Balinese sarong in colorful hues. The design are simply laid back and easy with a twist, match with Balinese ambiance. When we talk about Bali, the first thing come to our mind is vacation, the next is beach, and then its deep culture.
Agatha create a cropped tops with ruffles details and pair it with palazzo pants, such a laid back and relax with touch of retro. Lot of numbers are have easy sexiness by showing bearing midriff, others come with cut-out details. The fabric-blocking dress with key-hole in front are beautifully nice, with geometrical structure on top and simple pleats under.

"Beach Flow" Astradeco Bali by Agatha 

Jogja Fashion Festival

photos by @aldiresa