Designers make a statement with adding a strong word into their collection. This spring/summer 2014 you can wear words. Show the message to the world, or decorate your outfit with it.
In DKNY and Missoni, typical 90's typography is coming back. The brand name and logo transform into some attractive prints in monochrome black and white. Humberto Leon and Carol Lim spread an ethical message with their powerful collection, in order to remind us about illegal and over fishing.
Ashish in collaboration with one of the most famous brand and logo, Coca-Cola, create young, loud and eclectic apparel. Jeremy Scott, with his high sense of humor create a statement word that anyone can resist. Dior's Raf Simons combine a band of words into artsy masterpiece. And maybe the strongest look is Alexander Wang's 'Parental Advisory', it will become a huge trend, indeed.
Typography - Trend Spring/Summer 2014