Chanel No. 5 Campaign Featuring Brad Pitt

I don't get the message with Brad Pitt in the advertisement. And i still wondering, why Mr. Pitt has been chosen.
In the print ad version. Steven Klein do a great job, altough Brad Pitt and Chanel No. 5 bottle are not a great match. But in video campaign, the message doesn't clear enough. Maybe Joe Wright direct it well and the line are clearly enough but it's totally flop.

Chanel No. 5 Print Ad Campaign

Photographed by Steven Klein 

Chanel No. 5 Video Campaign

Directed by Joe Wright

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