Monday, May 7, 2012

The Vogue Health Initiative


A good news from fashion industry, 19 international editors of Vogue have come together to launch The Health Initiative. This movement have a noble aim, to promote a positive body image, a healthier package in fashion industry.
As we know, so many unhealthy issue in this industry. From under-age model, super thin culture, and unhealthy working environment. 
This movement will officially start globally when the June issue of Vogue launched. I do believe this one is a great program so we can enjoy this fashion world without anorexic models, designer and retailer will produce a real sample size dress.
Proud of you all 19 Vogue editors.

The British Vogue shared the 6 points from this agreement.
  1. We will not knowingly work with models under the age of 16 or who appear to have an eating
    disorder. We will work with models who, in our view, are healthy and help to promote a healthy
    body image.
  2. We will ask agents not to knowingly send us underage girls and casting directors to check IDs
    when casting shoots, shows and campaigns.
  3. We will help to structure mentoring programmes where more mature models are able to give
    advice and guidance to younger girls, and we will help to raise industry-wide awareness through
    education, as has been integral to the Council of Fashion Designers of America Health Initiative.
  4. We will encourage producers to create healthy backstage working conditions, including healthy
    food options and a respect for privacy. We will encourage casting agents not to keep models
    unreasonably late.
  5. We encourage designers to consider the consequences of unrealistically small sample sizes of
    their clothing, which limits the range of women who can be photographed in their clothes, and
    encourages the use of extremely thin models.
  6. We will be ambassadors for the message of healthy body image.

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